The Royal Norfolk Agricultural Association (RNAA) is a charitable organisation established in 1847 with a mission to advance education, bring together the local community, enhance appreciation, and foster prosperity in agriculture and the countryside.

Empowering Norfolk and beyond! We’re a registered charity dedicated to fostering community collaboration and driving positive change. Join us in connecting educational institutions, scientists, businesses, and farmers for a thriving community and knowledge exchange!

By becoming a member of the RNAA, not only can you get involved in many of our events and activities, you will also enjoy a host of benefits that are only available by joining us, including free access to RNAA events and a range of discounts and exclusive opportunities.

Our home is Norfolk Showground just on the outskirts of Norwich where we host not only the Royal Norfolk Show but a range of other major events throughout the year.  Our prime location and range of facilities include a 150 acre site and 3000 sqm indoor arena, also making us a nationally recognised venue for events from concerts to conferences.

Our Mission

The Royal Norfolk Agricultural Association aims to help educate young people and adults, and to bring people and business together through a wide range of inspiring events, including the Royal Norfolk Show, to promote a better understanding of food, farming and the countryside.


The Royal Norfolk Agricultural Association is about much more than the annual Royal Norfolk Show. Throughout the year, we run a vibrant programme of activities and events, with the overarching aim of supporting farming and food production in Norfolk.

This aim is achieved across diverse workstreams, from facilitating cross-sector engagement, through resourcing personal and professional development to delivering education and learning opportunities to many thousands of children and families each year.


This report seeks to set out the Association’s Strategic Aims and some of the activities we deliver and impacts we achieve.


We host a broad range of events, agricultural demonstrations, meetings, conferences, B2B events, music festivals, trade shows and much more, energising the essence of Norfolk’s character and vibrancy.